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Brookyln Industires helps Recycle-a-bicycle


Tall bikes in Brooklyn Industires stores, I wonder what they will do with them when they’re done…hmmm.
Brooklyn Industries is down with bikes. At first I was a little skeptical about this place with all of their ripping off popular punk logos and making it say brooklyn. Then we started seeing these stores pop up all over the place. The store did make good on a complaint from people that the store was using fur in one of their products. They did, rather quickly, discontinue the use of fur on any of their goods so win one for the people. If you see the store front on North 8th and Bedford you will see some nice tall bikes in the window with the words Brooklyn written into a logo of bike icons. Tall bikes are going to be big this year with a feature length documentary coming out about Blacklabel, called B.I.K.E. There are two ways to look at this kind of marketing. One you can be stand-offish like when you see another Bushwick kid with a ulock in the back pocket of his tight black jeans riding a shiny new Bianchi fix gear and say, “damn another poser.” But really, in this town of “bike riding is a terrorist act” and cops willing to injure themselves on mopeds just to break up a friendly ride…I say anything bikes is good. That kid your dissing under your breathe is just one more biker on the street, one more kid who may make a tallbike and one more kid that will attend critical mass despite the helicopters flying overhead and the nypd chasing us like dogs. Its bad enough in the land of rising oil costs and America using 20 million barrels of oil a day with 2/3 of that going to transportation. Gas prices have sored and the oil companies are recording record profits? hmmmm. Still its weird to see tallbikes in the windows of a clothing company.

Brooklyn industries is offering money to recycle-a-bike, a great non-profit in NYC, giving kids a chance to learn a valuable skill and recycle bikes that may otherwise be thrown away. For every messenger bag you buy, Brooklyn industries will donate $2.00. Not bad.

details at brooklyn industries deal

I’ll be in Seattle for a week visiting my ailing Grandmother…so good luck at Critical Mass.

There is a fundraiser for the NYBMA and Time’s Up at 9pm after critical mass February 24th, 2006. 49 East Houston.

6 comments to Brookyln Industires helps Recycle-a-bicycle

  • lpq

    i like where your head is at, keep it up

  • james 'stache

    Black Label had ABSOLUTELY NOTHING to do with putting tallbikes in store windows. Black Label would never commodify bike culture. In every event we have held or participated in, Black Label has encouraged the re-use of discarded goods. We have never sold a custom bicycle, nor will we ever. Instead we have openly shared design techniques, held welding workshops, and thrown kick-ass events for everyone, for free.

    In everything we do we try to encourage active participation and the support of DIY ideas. These window displays are selling those principles without the actual work.

    Please change that speculative comment, that Black Label was involved.

    Its great that recycle a bicyle is getting donations. But why not show FUNCTIONING bikes that were recycled by kids and now are for sale? it would be great if the store fronts were turned into sales points for worked on bikes. INSTEAD, we have huge NON-WORKING bikes which probably will not be recycled when the displays get changed.

    Reuse the excesses of society. Do It Yourself. Ride Safe.

    -james stache, blbc ny

    ps. mike thanks for your constant support for the bike scene, either being at our events, alleycats, cm – keep it up.

  • sucka pants

    yeah i am pretty damn suspicious of this one. especially if the bikes aren’t functional. then they are just decorations trying to align a commercial establishment with a piece of a radical, and currently attractive, subculture. i mean what next, tallbike jousting in coca-cola ads? oh wait. . . too late. . .

  • lpq

    okay, i change my opinion now, i agree with the guy from the blacklabelbikeclub

  • Anonymous

    why did you erase my comment about black label and coca-cola??? you’re such a kiss ass.

  • Liz

    There is way too much hating going on. Vandalism isn’t going to get people to think positively about bikes, and especially the people that ride them. Aren’t we, infact, trying to get people to park their cars and ride? As a bike rider, I’d hate to be corralled in with whoever decided defacing a Brooklyn business would prove their point.
    Actions like these help the NYC cops in their antibikeism ways, and it reflects poorly on the people that just love to ride.