Tall bikes in Brooklyn Industires stores, I wonder what they will do with them when they’re done…hmmm.
Brooklyn Industries is down with bikes. At first I was a little skeptical about this place with all of their ripping off popular punk logos and making it say brooklyn. Then we started seeing these stores pop up all over the place. The store did make good on a complaint from people that the store was using fur in one of their products. They did, rather quickly, discontinue the use of fur on any of their goods so win one for the people. If you see the store front on North 8th and Bedford you will see some nice tall bikes in the window with the words Brooklyn written into a logo of bike icons. Tall bikes are going to be big this year with a feature length documentary coming out about Blacklabel, called B.I.K.E. There are two ways to look at this kind of marketing. One you can be stand-offish like when you see another Bushwick kid with a ulock in the back pocket of his tight black jeans riding a shiny new Bianchi fix gear and say, “damn another poser.” But really, in this town of “bike riding is a terrorist act” and cops willing to injure themselves on mopeds just to break up a friendly ride…I say anything bikes is good. That kid your dissing under your breathe is just one more biker on the street, one more kid who may make a tallbike and one more kid that will attend critical mass despite the helicopters flying overhead and the nypd chasing us like dogs. Its bad enough in the land of rising oil costs and America using 20 million barrels of oil a day with 2/3 of that going to transportation. Gas prices have sored and the oil companies are recording record profits? hmmmm. Still its weird to see tallbikes in the windows of a clothing company.
Brooklyn industries is offering money to recycle-a-bike, a great non-profit in NYC, giving kids a chance to learn a valuable skill and recycle bikes that may otherwise be thrown away. For every messenger bag you buy, Brooklyn industries will donate $2.00. Not bad.
details at brooklyn industries deal
I’ll be in Seattle for a week visiting my ailing Grandmother…so good luck at Critical Mass.
There is a fundraiser for the NYBMA and Time’s Up at 9pm after critical mass February 24th, 2006. 49 East Houston.