Rapha store is coming to NYC

Don’t worry, another reckless vehicle hasn’t smashed into a store in NYC trying to speed through an intersection while txting on the phone. This is a sneak peak photo of a new store opening in NYC.

Rapha, are makers of stylishly designed cycling clothing. They also have a team and have been documenting road racing across the US, especially in following along the Tour of California. Making really stylish looking videos like this:

Rapha Rides TOC – Episode 1 from RAPHA on Vimeo.

They are now opening a new pop-up store, called the Rapha Cycling Club, located at 352 Bowery. More than just a store, this will be a place where Road clubs can gather and meet, sip a cup of coffee while watching live pro-cycling events like Le Tour.

Their grand opening is July 3rd and they will be having live coverage from the Tour De France.

Here is more:
* Live daily screenings of the Tour de France.
* Serving the best coffee in town courtesy of Third Rail Coffee.
* Showing the unique Tourmalet Exhibition, celebrating 100 years since the mountain’s first inclusion in the Tour.

and the site:

Welcome to the neighborhood

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