Four teams are competing to create a winning campaign to get more people on bikes as part of a campaign for better biking. Learn more about it on: yoxi.tv.
or watch this video:
One of the teams, !ola, contacted me about their pitch:
Three former non-bikers based in New York, !ola wants to inspire others to take up biking as a form of urban transportation. “The campaign for better biking” is a proposal for a multi-platform campaign that uses character-driven humor to impart information about biking-related issues in unexpected ways. They believe that the quickest way to more bikes on the road isn’t a change in legislation or an increase in bike lanes, but a change in attitude.
To find out more, you can click on this link to watch our campaign pitch.
Then there are the Urbanfuturists.
Their plan is to create a social network using your mobile devise and getting points for riding.
Then from team one, there is the zip car, bike sharing approach.
And we can’t leave out team 2, the bike pool.
Watch all the campaigns and then vote on your favorite, by leaving comments.