The Chrome on Chrome NYC

the Chrome store is open in NYC.
Prolly was all over it…

Swinging by on his Ten photos in a day, series.

238 Mulberry St.-NYC

I was seriously wrong about the opening date of this store.

Turns out it is unofficially open now, and will be having their grand opening on Saturday, August 28th. Here is a little press release:


Grand Opening Celebration August 28 Featuring DJ Sean S.K.E. and Limited Edition
Shadi T-Shirts and Chances to Win 15 Year Anniversary Messenger Bags
San Francisco, Calif. (August 9, 2010)—Chrome, the world’s leading manufacturer of
bike messenger bags, has just opened its first New York City flagship store, featuring
the complete range of Chrome messenger bags, footwear and accessories for urban
cyclists. This is the company’s second retail location, having a flagship store in San
Francisco as well. Located at 238 Mulberry Street, the store recreates the experience of
being in the company’s factory in Northern California with live sewing and an industrial
ceiling conveyor belt.

“We are really excited to bring a piece of the Chrome production line to New York City,”
says Chrome President, Bayard Winthrop. “Chrome has an extensive history of making
durable bags for working messengers throughout the city and we’re looking forward to
bringing a piece of our manufacturing heritage to our customers on the East Coast.”
Interactivity will be encouraged at the store, and customers will be able to create their
own custom color combinations for messenger bags. In addition, Cycle Hawk
Messenger Delivery will provide same-day messenger service for online orders within
A Grand Opening celebration on Saturday, August 28 from 12:00 p.m.-8:00 p.m. for
the general public will feature free food delivered around the neighborhood by roller
derby legends The Gotham Girls, DJ Sean S.K.E. spinning records and limited edition
Shadi T-shirts with the first 100 purchases.
Chrome store hours: Monday-Saturday, 11:00 a.m.-8:00 p.m. and Sundays, Noon-
7:00 p.m. Phone number: 646-792-7835.

About Chrome
Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable,
utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and
sold in over 600 retail stores worldwide, Chrome recently expanded to include
footwear and apparel for men and women. For more information, please visit:

I was lucky enough to get the:

Golden ticket…to a special preview party…nah nah.
August 26th. And I’m not bringing T-Pain.

I’ll let you know how it is.

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