This winter…Get Bright

Brett Novick of the Pedal Pushers Club, who makes my bikeblog t-shirts, has a new reflective hoodie, using some super bright 3M scotchlite.

A write up about it:
To The Dismay of Orange Safety Vests, PPC Releases Its First Reflective Hoody
In an attempt to undo the historical association between wearing reflective clothing and being known around the office as “the crazy bike commuter guy”, Pedal Pushers Club has begun selling an everyday, casual sweatshirt with exceptional reflective capabilities. Under normal lighting the bicycle graphic looks and feels like a regular screen-print, however under direct lighting such as from a car, the print exhibits its reflective qualities. Made from hyper-reflective 3M Scotchlite, the bicycle graphic acts as an excellent addition to wearing a regular blinky light or provides a good backup to help riders remain visible when they forget their lights at home or face a dead battery.

The sweatshirt itself is a ridiculously soft blend of 55% post consumer recycled polyester and 45% organic cotton. Available in a full-zip pill-free Slate grey from the Pedal Pushers Club at:

The Pedal Pushers Club is a small “lifestyle” apparel company for people who like bikes. Our t-shirts, hats, and hoodies are great for cruising around town on the single speed or looking sharp for post-ride social activities. Look for PPC’s new line of technical riding jerseys in Spring 2011.

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