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Tour de Fashion

Here’s more on today’s kick-off of the Tour de Fashion, 30 bicycles designed by fashion superstars including Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Prabal Gurung, Elie Tahari and others-available as a borrow-a-bike program for NYC fashion week, 2011.

More from the news site, the Examiner.

Tour de Fashion borrow-a-bike program hits the streets of New York
by: Melissa Hall, NY Emerging Designer Fashion-Examiner
Published: September 7th, 2011

20110908-075609.jpg(photo: Brooklyn favorite Gretchen Jones poses with her intricate, sculptural bike. Read about Gretchen’s design and fabrication process at WNYC radio/culture.)

Today, The Fashion Center Business Improvement District kicks off its Tour de Fashion initiative as part of New York Fashion Week. The program gives Fashion Week goers, and those just interested in a stylish ride, the chance to borrow-a-bike created by some of the most iconic and up-and-coming New York Fashion designers such as Prabal Gurung, Diane von Furstenberg, Carlos Falchi, Rebecca Minkoff and Number: Lab.

All bikes are from Bowery Lane Bicycles and are unique in their own fun-spirited air. Some, a bit more theatrical than others like the one from Lela Rose, is suitable for rain or shine and equipped with a colorful parasol on top, dog basket and cup holder. There’s also Old World meets new inspiration from jewelry designer Amrita Singh who crafted her bike fit for royalty, or a Maharaja, an Indian prince. Her “tutti frutti jewel tones” as she calls it, mixed with a string of bangles and a jacquard print fabric seat was a labor of love that took four weeks to create.

Read more: here.

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