SRAM maker of high-end bicycle components, came up with a unique way to raise money for World bicycle relief, an organization that provides bicycles to developing countries.
More about the project:
Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee’s art Guru Terrence Coffman and SRAM’s very own Marketing Chief David Zimberoff. The participating artists more than met this challenge.
The works they created were recently displayed at the Interbike national bicycle show. They will also be displayed in a juried exhibition in Chicago and sold to collectors in an online auction. All proceeds from the auction will be donated to World Bicycle Relief.
Find out more about the SRAM (p)Art project: here.