Gadgets: simple, bright and loud.

Here is a sleek concept bike, as seen on

“We re-thought everything two-wheeled, with simplicity in mind,” says Joey Ruiter of jruiter + studio, a Michigan-based design firm. “This is as stripped as you can get.”

Ruiter’s referring to their as-yet-unnammed inner city bike prototype, conceived of as a Spartan two-wheeler designed specifically for short-range urban travel and manufactured with the absolute bare minimum amount of materials.

Read more here.


Nick James, artist extraordinaire and designer of my knuckle tattoo logo, alerted me of this new gem in bicycle visibility.

A Brooklyn design firm who came of with this new innovation in bike light.

Wired Magazine, affectionatley titled it: “If Apple designed a bicycle light it would look like this.”

It has a light sensor and accelerometer to turn on and off automatically when riding in the dark.

It attaches to the seatpost with a machined aluminum ring with an option of torx security bolts to keep it from getting stolen.

Of course they have Kickstarter.

Article in Wired.

And from the, “Downright ridiculous” department:
The World’s Loudest Bicycle-the Hornster.

Read more from Wired’s Gadgetlab.

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