the Stada Pedal Pursuit, Saturday July 14th,
A five hour alleycat style scavenger hunt where two person teams take pictures and post them on instagram. $30.00 a team.
More about the event and where to register: here.
“Pedal Pursuit” by Strada Customs is a highly interactive and experiential activation with the format of a point system based scavenger hunt that involves teams of two’s to cycle throughout New York City. An entry fee of $30 per team is required to register for the contest and each team is given a long list of tasks that requires the team to cycle to varied landmarks and locations in New York City and the outer boroughs. Once arrived at the location of the task, a team member must snap a photo of the required task and post it on instagram and hash tag it with #pedalpursuit – the harder task, the higher the points are for the specific task. the Objective is to acquire as many tasks and accrue as many points within a 5.5 – hour period.
All teams will be required to report back to base in order for the staff of Strada Customs to tally up all the points of each team. There will be 3 places for winning teams and along with trophies, prizes will be given out with the grand prize winners to win a Strada Custom bike. Entry fee will also cover free food, a tentative partnership is being build with a local New York City food truck to provide food service for all the contestants and spectators. Along with the free food, all contestants will be given a free branded t- shirt for the event.