Looks like food delivery giant FreshDirect might be attempting to get more green with bike delivery in Midtown.
FreshDirect to Deliver Food by Bicycles
By: James Fanelli
Published: August 29th, 2012
MIDTOWN — FreshDirect has plans to deliver its greens by going green.
The mobile grocer is mulling a Midtown pilot program to use bicycles to ferry food to customers, according to sources. The program could start in as soon as a month.
To prep for the program, FreshDirect employees boned up recently on the city’s bicycle rules. Two workers attended an Aug. 14 forum the city’s Transportation Department hosted to explain its upcoming enforcement of commercial cyclist rules in January.
FreshDirect declined to comment on its bicycle plans but said in a statement, “We are constantly looking for ways to go green so we’re open to this idea as well as others.”
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