Here is a letter from lifelong bicycle advocate and store owner, Charlie McCorkell:
I am thrilled to announce: We’ve opened in Chelsea!
Our newest location on 7th Avenue at 23rd Street, the store will offer a focus on the urban cyclist:
Style: We want you to look good on and off the bike. Several years in the making, this shop will offer urban cycling wear such as Mission Workshop, Cleverhood, Po Campo and eventually Levi’s!
Service: We want to be convenient. You no longer have to haul your bike to SoHo or Brooklyn. Our Chelsea location offers the same full-service tunes and repairs, but on the west side. If you bought your bike at one of our other stores, the store will honor our complimentary basic check-ups as well.
Speed: As with all of our locations, we offer you convenience. Shop our website, and order any item for free in-store pick-up. Many items arrive within a day or two.
On Saturday, I invite you to swing by our new store for birthday cake AND to enter to win a free bike tune-up. (as well as our month-long opportunity to two tickets to the Farm Ride or Five Boro Bike Tour.)
Let’s celebrate and ride!
Owner, Bicycle Habitat
P.S. If you’re in the area, stop by and say hi to Alex Leader, the manager of our Chelsea shop, and long-time staffer. I am very pleased and proud he has accepted the challenge of a new store.