Chrome makes rad shoes. I mean they make lots of great stuff-bags, hip packs, panniers and clothes, and have been doing so for decades. I really like the street footwear they been churning out. They’re shoes are ideal for urban riding, easily adapting from fitting into toe cages or foot straps and then operating as a comfortable sneaker, off the bike. Chrome also makes the same durable quality shoe with cleats for SPD adaptable pedals, cleverly desquised
On top of looking great and functioning well, San Francisco based Chrome industries goes out of their way to find sustainable ways of manufacturing their products not only with materials but also with the process. This definitely coincides with the individualized smaller market of cyclists who are more hyper aware of hand craftsmanship and just like the bicycle itself, analog solutions in the digital age.
In the times of 3D printing and insta-app design, Chrome is recycling 70 year old manufacturing for their latest line of shoes.
Hot off the presses is a new line called…Forged Rubber. Here’s a brief description:
INTRODUCING THE BEST CITY SNEAKER IN THE WORLD
Urban Mobility Gear Maker, Chrome Industries, Turns Modern Manufacturing Upside Down With New Individually Crafted Forged Rubber Sneakers
Our Forged Rubber sneakers are made by hand, one at a time, on 70-year-old machines we salvaged from Slovakia. Forged Rubber™ is a slower, more bombproof way to make vulcanized shoes. The rubber is harvested from nearby rubber tree farms and forged directly to the canvas upper at 300 degrees Fahrenheit. The result is a bond that is durable, a sole that is incredibly flexible, and a shoe that can survive the city. Chrome Forged Rubber™ is the most resourceful way to make the most durable city sneaker.
The benefit to you as the consumer–three new styles of shoe:
The forged rubber: Timur
and the Dima:
Chrome will be showing off their process at their various HUB stores–
Chrome’s Forged Rubber Mobile Factory Tour brings making back to the people.
Chrome celebrates the craftsmanship behind their urban sneaker debut with its Forged Rubber Mobile Factory Tour, where one of the refurbished 70-year-old Slovakian Forged Rubber machines will travel to Chrome’s HUB stores in five cities, allowing more people to experience the hand-made manufacturing process in-person.
Where to see the Forged Rubber Mobile Factory Tour
•San Francisco – 6/20 – 6/21- 962 Valencia St, San Francisco, CA 94110
•New York City – 7/1 – 7/2 – 238 Mulberry St, New York, NY 10012
•Chicago – 7/11 – 7/12 – 1529 N Milwaukee Ave, Chicago, IL 60622
•Seattle – 7/18 – 7/19 – 1117 1st Ave, Seattle, WA 98121
•Portland – 7/25 – 7/26 – 425 SW 10th Ave, Portland, OR 97205
Check out the shoes: here.
And for more details a look book on issuu.