Blue Ribbon gives their employees the best gift ever!

This weekend is the annual fundraiser and bike ride to eliminate Multiple Sclerosis, otherwise known as the Bike MS NYC. The ride is Sunday, October 3rd and leaves and returns to Manhattan’s west side Pier 94.

I haven’t given much coverage to these big charity rides in the past but I recently found out about an awesome giveaway.

Eric and Bruce Bromberg are the restaurateurs behind the incredibly delicious Blue Ribbon restaurant chain. Oh yeah, and they’re partners on a cool bowling alley in Williamsburg too. They also have a big thing for bicycles and decided to donate a whole fleet of 160 Cannondales to a 200 member “top-tier” team of their employees who will be riding involved in the MS ride. Now that’s my kind of boss. I got a chance to send them some questions about…why they did it.

What inspired you to get involved in the NYC MS Ride? How long have you been working with the organization?

My brothers and I have loved cycling ever since we were kids. We rode in the MS Society’s Northern California “Waves to Wine Ride” in 1996. For Bike MS NYC 2009 we created the Blue Ribbon/Naked Nuggets team to include our employees, who are also very passionate about the sport.

What’s the story behind the amazing employee bike giveaway?

Last year many of our employees told us they could not ride because they did not have bikes. This year we partnered with Cannondale to donate 160 Cannondale “Quick” recreational bikes to anyone on our staff that wanted to take part in the charity ride.

How did Cannondale get on board?

We are long time friends with Leigh Sorrells from Bike Express 52 Division in Danbury Connecticut. It was through this relationship that we were able to partner with Cannondale. We have long admired Cannondale and the company’s small American roots. It was a dream to be able to do this with them.

What do you hope your employees will gain from this experience, at the ride and beyond?

We are hoping that the new bikes will inspire our employees to continue to lead active lifestyles. We are always looking for ways to promote more sustainable business practices, and this is a wonderful way to include everyone in that mission.

What have been your past experiences with this event? What have your employees experiences been?

Last year at 81 riders strong we raised over $30,000. It felt very rewarding to make a sizeable donation to such a worthwhile cause. This year at 200 plus members we are close to doubling that number. Seeing our employees get energized and inspired like this is incredible.

Why did you decide to form a team?

We sponsor an elite amateur team called Blue Ribbon Cycling, as well as professional rider Rob Morlock, in Race Across America, a coast-to-coast endurance race. Creating a team for our employees, whom we consider members of our family, felt like a natural next step.

How did the event go at Brooklyn Bowl?

It was awesome! Everyone received a brand-new beautiful bike, helmet, and safety instructions. A fundraiser party and silent auction followed the event, and everyone bowled with their families.

What are your future bike plans?

We are in the process of developing a television series called Tour de Food where we will combine our passion for cycling, being active, and culinary exploration.

What do you wish people asked you about why you do events like this?

Blue Ribbon participates in events like Bike MS NYC, because in our business there are things that are more important that the bottom-line. Raising money for a worthwhile cause and seeing what we can accomplish as a team are the ultimate motivations for doing an event like this.

The team is also being sponsored by Naked Nuggets.

Other Links:

Now, if working for amazingly tasty place like Blue Ribbon weren’t inspiration enough, their employees now have new bicycles to get to work. I couldn’t help but do some math on this…let’s see 160 bikes, 200 members on the team? Do 40 people have their own bikes or is their going to be some of this going on?

Philly Bike Expo, Oct. 30th and 31st.

Who’s going?

The Philly Bike Expo

From their site:
For nearly 30 years, Bilenky Cycle Works has been a renowned fixture 0n the Philadelphia (and the world) cycling scene, creating custom-built frames that are regarded as functional works of art. Owner and multi-award winner Stephen Bilenky had a vision of bringing an event to Philadelphia in which all segments of the cycling community could come together The Philadelphia Bike Expo is his vision in action.

The Bicycle Coalition of Greater Philadelphia shares in this vision. The Coalition, one of the oldest entities of its kind in existence, has been serving Philadelphia and its cyclists with education and advocacy since the 1970’s. Through rides, fundraisers, classes and sponsorship, the Coalition strives to establish Philadelphia as a safe and aware bike-friendly city.

The Expo will host a wide range of activities: exhibits by artisans, manufacturers and distributors, informative panels, seminars, and demos, a swap meet, fashion show and much more. The Philadelphia Bike Expo is an all-inclusive celebration of everything bicycle.

Latest video from People for Bikes

People for Bikes, is a grass roots national organization that is trying to advocate for a more bike friendly future. They’re goal is to build a million supporters and become one large voice for bikers.
Please add your name to their pledge.

And now an inspirational video:

Time for another: Caption the photo

New bike shop in Greenpoint

Pablo and Adam have a new bike shop in Brooklyn called: Green Point Bikes. They’ve got a huge space selling, as the website puts it: Rescued, Recycled and Renewed. So if your looking for a completely overhauled used/vintage bike by top notch mechanics, come on down to 1078 Manhattan Ave. (between Eagle St. & Dupont) 7 days a week 10am-7pm.

They are also having an art show, open house on Saturday.

A recent memorial for Jasmine Herron

The Brooklyn paper recently filed this report on last weekends memorial ride for cyclist Jamsine Herron who was killed on Atlantic Ave in Brooklyn.

Mean Streets: Ghost bike for Denver gal.
By Thomas Tracy
The Brooklyn Paper

(photo by: Stefano Giovannini)

Brooklyn has a new ghost bike.

Mourners installed the white-painted memorial — one of a growing number of tributes to killed cyclists — at the corner of Atlantic and Washington avenues on Saturday to mark the spot where Jasmine Herron was crushed by a city bus on Sept. 11.

The 23-year-old Ditmas Park resident was remembered as an aspiring artist who often rode her bike from her apartment to Think Coffee in Manhattan where she worked as a barista.

Herron was rolling down Atlantic Avenue when a driver opened her car door at just the wrong moment, knocking Herron into the path of a B45 bus.

Read the rest of the article here.

Chasing Legends, new documentary about Le Tour.

Chasing Legends, a documentary with an inside look at what it’s like to race the Tour De France.

Comes to NYC

September 30th @ 8:00PM

Symphony Space, Sharp Theatre
2537 Broadway at 95th St.

Tickets at: Symphony Space

Time Trail like the Pros-Gran Fondo

I got this from Paul Steely White of Transportation Alternatives.


Join cycling star Evelyn Stevens for individual time trials in Hudson

Sunday, Oct. 10th, 9 AM to 12 PM
Cornwall-on-Hudson, N.Y., near Storm King State Park

Test your racing stripes on the Hudson Valley’s Storm King Highway, a
twisting two-lane road that will be closed to traffic for the first-ever
Storm King “Cannibal.” Racers will be timed, one by one, on a 7.1 mile
course with rolling hills, hairpin turns and spectacular views of the
Hudson River. The Storm King Cannibal is named after five-time Tour de
France winner Eddy “The Cannibal” Merckx and is a licensed USA Cycling
event, with photo-finish timing. Wall Street banker-turned-cycling champ
Evelyn Stevens will participate, with other cycling pros.

“It’s a rare opportunity to experience a real European-style time
trial,” said Race Director John Eustice, founder of Sparta Cycling, a
company in Manhattan that promotes professional cycling events. “The
course is reminiscent of a stage in the south of France-it’s about bike
handling skill and deep fitness.”

After the time trial, Transportation Alternatives will lead a 34-mile
ride through Harriman State Park followed by a luncheon near Anthony’s
in Garrison, N.Y. The social ride and luncheon are open to cyclists
who donate $250 or more, with proceeds benefiting Transportation
Alternatives and its advocacy work for safer cycling and improved
cycling infrastructure in greater New York City. The day-long
fundraising event is called the Gran Fondo, after the Italian long
distance cycling tradition.

“This is a super fun way to support vital bike advocacy campaigns that
are making it safer for New Yorkers to ride,” says ride leader Paul
Steely White, executive director of Transportation Alternatives.

Storm King Cannibal time trial only: $35
Gran Fondo fundraiser: $250 for time trial, social ride and lunch;
Donate $500 or more and receive a commemorative Storm King Cannibal

To register:
Important: Standard road bikes only: no time trial bicycles, aero-bars
or disc wheels.

Great report from last Friday’s Mass

Here is a great recap of the current state of Critical Mass in NYC, from Criticalmasspanic.

About 40 cyclists gathered at the new and improved Union Square as the light faded from the sky. A good crowd, many new faces. Some visitors were from LA, where they have a thriving mass ride scene, and a handful of friends of the late Andrew Wolf, a Brooklyn cyclist who was run down in broad daylight by an 18-wheeler in Canada last week. After much socializing, light distribution and information sharing regarding NYPD harassment of cyclists, the participants gathered round to hear a few of Andrew’s friends speak about who he was, and what we have lost in his death. It was moving…emotionally. The mass itself stayed put.

Read the rest here.


Alan from Home grown cycle in Detroit rock city sent me an email about an up coming event.


we’re throwing a road bike/mountain/moped/scooter racing event at Detroit’s abandoned Dorais Velodrome.

We’re calling it The Thunderdrome. The event is scheduled for October 16th, 2010. Doors open at 8:00AM

The event is free to spectate and only $20 per entrant to cover costs. Any profits we do make will be rolled into the repair and upkeep of the Velodrome.

The Mountain Bike class, sponsored by Homegrown Cycles is for human-powered mountain bikes having sturdy construction. Suspension is suggested, but not required. The course includes most of the Velodrome and a grueling, super fast downhill portion with roots and other obstacles. Finally, the mountain bikers will need to huff out a long stretch along some very tiring grass sections. Come strong.

The Road Bike class, sponsored by Sweet Bikes, is for human-powered road bikes with on-road tires. The course is only the Velodrome, but the Velodrome surface has some moderate cracks that will change your racing line considerably. This’ll be interesting

The Moped class, sponsored by 1977 Mopeds, is for engine-powered mopeds 75cc or smaller. Electric mopeds of similar power to a 75cc engine or smaller will be accepted on a case-by-case basis. Transmission and clutches are totally open and free to choose. Pedals are optional, but extremely suggested based on the Le Mans-style start. The Moped class runs on only the Velodrome, but the surface is sure to give you some surprises to your line.

Finally, the Scooter class. Everyone in this world hates Scooters – except that everyone also loves to ride them. Scooters must be under 50cc and must have a single drive ratio. Electric scooters of similar power to a 50cc engine or smaller will be accepted on a case-by-case basis. Scooters cannot have pedals.