FreshDirect to Deliver Food by Bicycles
By: James Fanelli
Published: August 29th, 2012
MIDTOWN — FreshDirect has plans to deliver its greens by going green.
The mobile grocer is mulling a Midtown pilot program to use bicycles to ferry food to customers, according to sources. The program could start in as soon as a month.
To prep for the program, FreshDirect employees boned up recently on the city’s bicycle rules. Two workers attended an Aug. 14 forum the city’s Transportation Department hosted to explain its upcoming enforcement of commercial cyclist rules in January.
FreshDirect declined to comment on its bicycle plans but said in a statement, “We are constantly looking for ways to go green so we’re open to this idea as well as others.”
National cycling advocacy group: peopleforbikes.org talks with 5 competitive US cyclists about safety and being vulnerable while biking on the open road.
about the video: While safe roads matter to everyone on a bike, professional cyclists spend more time on them than almost anyone. It’s how they make a living. These talented, world-class athletes may seem super-human at times, but they are humans like any of us—vulnerable on the open road.
In this video, five professional U.S. cyclists reflect on their experiences with bicycle safety. Some riders, like Lucas Euser and Craig Lewis, have seen their careers nearly end after severe crashes with people driving cars. Others, like current National Road Race Champion Timmy Duggan, haven’t faced such extreme incidents, but still have a vision for better bicycling conditions and motorist-bicyclist interactions. All riders share their lessons and ideas for how our communities can become more bike-friendly and safer for all road users.
Even though these riders are the top 1% of bicyclists, their advice—slow down, be aware, don’t blow through red lights, build more infrastructure, get more people riding—applies to anyone who likes to enjoy the simple pleasure of a bike ride.
Athletes, in order of appearance:
Lucas Euser, Team Spider Tech
Craig Lewis, Team Champion System
Kristen Peterson, Professional Triathlete
Timmy Duggan, Liquigas-Cannondale, Current U.S. Road Race Champion
Mike Friedman, Optum Kelly Benefit
Thanks to Skratch Labs for supporting this video.
Photographer – Jamie Kripke (www.jamiekripke.com)
Editor – Buck Ross (www.buckross.com)
Music: “Window” The Album Leaf
Thule, is a Swedish company who makes some of the best bike racks for the roof of your motor vehicle. Just in case you need one of those things to go biking.
They are presenting an interesting video series created by “PEDAL” filmmaker Peter Sutherland called: “The Way I Roll.”
Here is the trailer:
This is a six part series and features three of my favorite bicycle people:
Lucas Bruenelle daredevil allecat race videographer who has traveled the world with helmet cameras rolling on an underground sport only he has been able to truly capture.
Seth Rosko, one of NYC’s elite bicycle frame builders making some of the sweetest welds in the local area.
King Kog’s Gina Marie Scardino, Owner of one of the longest running track bike boutiques in Brooklyn, as well as super awesome drummer and Mom.
These will be appearing on Thule’s Youtube channel.
Here is a schedule:
Peter portrays the following people in the films:
Chris Van Dine, Jim Thorpe (PA) – available 29 Aug
Downhill rider and philanthropist. Shows one of his second homes in Guatemala, where he rides and contributes to society development at the same time
Nicole Duke, Boulder (CO) – available 31 Aug
Downhill and cyclo-cross pro. Explains how her passion for biking has given her another turn in her bike career.
Lucas Brunelle, Edgartown (MA) – available 2 Sep
Alley cat race photographer. Rides in beautiful settings and talks about his need for speed.
Salvador “Sal” Barbier, Los Angeles (CA) – available 4 Sep
Skater and BMX collector. Shows his extensive collection of old school BMX frames which he calls “The Guggenheim of BMX”.
Gina Marie Scardino, Brooklyn (NY) – available 6 Sep
King Kog bike shop owner and drummer. Gives a unique tour of her legendary shop and takes the family on a velodrome afternoon.
Seth Rosko, NYC (NY)) – available 8 Sep
Skate park and bike builder. A true NYC hero reveals his bike-centered whereabouts in the city he loves.
and about director Peter Sutherland:
Peter Sutherland is a NYC-based filmmaker, photographer and artist. He is famous for his documentaries and for portraying the things that interest him personally, like youth culture, urban culture, graffiti, skateboarding, and of course bikes. Peter grew up in rural Colorado, where all the cool kids were into bikes. Soon he was too, and he loved the expressive element of the sport. Later, Peter got into filming and in 1998 when he first moved to New York he did not have a job or any friends, and needed to put his energy into something. He bought a Sony VX 1000 video camera and started filming skateboarders, and he was hooked right away. One of his most famous movies is Pedal, a fast-paced documentary about the bicycle messengers of New York and the dangerous lives they have. His images have been featured in iconic magazines such as Vice, i-D and XXL.
What do with the world’s most prolific bicycle athlete who has finally stopped running from the onslaught of anti-doping agencies who have been hounding his record and accused him of cheating for decades. (Source: August 24th, 2012 NY POST cover. seen on @kingkognyc )
Lance has not only been accused of cheating but also of being a nasty person which has left many critics to believe justice is finally being served.
Others would rather:
(source: Joseph Lobato, a media expert and cyclist based in San Francisco)
25 years ago mayor Koch, who has the 59th Street bridge named after him, tried to ban bicycles from Midtown. Author and bicycle activist Charlie Komanoff has a five part series about the “bicycle uprising” that has shaped the cycling history in NYC long before D.O.T. Commissioner Janette Sadik-Kahn got the go ahead to make biking cool.
You can sit at your computer all day long and you’re never going to get anything done in terms of bringing down a government. What happens is when people got up and went into the streets. – NY Times Cairo correspondent David Kirkpatrick, interviewed on Fresh Air (NPR), July 18, 2012, A Reporter Looks at Where Egypt May Be Headed.
The Revolution of 1987
Twenty-five summers ago, something remarkable unfolded on the streets of New York City: Bicyclists by the hundreds and even thousands took to the avenues in a series of tumultuous demonstrations — part protest and part celebration — that galvanized bike activism.
The demonstrators encompassed the entire spectrum of NYC bicycling in the mid-to-late 1980s: daily bike commuters, weekend recreational riders, bike racers, cycling sympathizers, and bicycle messengers (who in those days were a powerful presence in Midtown traffic and who spearheaded the mid-summer actions). These disparate constituencies joined to resist a mayoral edict banning bicycle riding in the heart of Midtown Manhattan: on Fifth, Madison and Park Avenues from 31st to 59th Street.
Bicycle Roots, the woman’s owned bicycle shop (1078 Fulton St.-Brooklyn) wants to do more than just sell bikes:
At Bicycle Roots, we try to be more than just a bike shop. Any shop can sell bicycles. But we consider the business of building a community of cyclists to be our main commodity.
They are working hard to pressure the NYPD’s Accident Investigation Squad (AIS for short) to investigate crashes between motorists and cyclists.
Here is more from their blog:
Recently, there have been a number of high-profile cases in which a reckless driver has harmed or killed a cyclist, pedestrian, or other user of alternative transportation. These cases are not occurring in isolation—it’s the rule, rather the exception, that a reckless driver can walk away from the scene of the crime with little more than a slap on the wrist. No fines, no jail time even when they have killed or severely maimed an individual.
This affects our whole community. We know that safety is the number one concern of local riders. Everyone has either had an incident with a driver, or knows someone who has. This fear is legitimate, and it’s a big obstacle to getting people to consider their bicycle as their main form of transportation. Join us in holding the NYPD’s Accident Investigation Squad (AIS for short) accountable for investigating these incidents properly, and setting a precedent for other municipalities in handling incidents between drivers and users of alternative transportation.
They site a story of the shop’s PR director Cassandra, a former messenger, who shares her personal account of a crash in NYC on the job.
It makes for a good personal account of a crash and example of how much the NYPD need to take these violent encounters much more seriously.
Title: Almanzo 100
Seen on: Prolly How does a man move and shape a culture? Our love of storytelling compelled us to find out, so we dug into the story of the Almanzo 100 gravel road race–the granddaddy of them all. We found that a single man’s passion for community has manifested itself in a bike race. The challenge: to race 100 miles of gravel roads without assistance or outside support. Pain and suffering exist temporarily, but the satisfaction of a battle won will empower these racers the rest of their lives. Call it a movement if you’d like but please don’t call it a fad. Gravel racing is here to stay.
Directed by: Tony Franklin
Director of Photography: T.C. Worley
Edited by: Matthew Kroese
Assistant Camera: Johnathan Chapman
Assistant Camera: Matthew Jensen
Location Sound: John Fontana
Sound Design: Kent Militzer
Colorist: Sue Lakso
Title: Factory 5: the Daily Grind
Seen on: Prolly
By Prolly: Ever wonder what it’s like to ride in Shanghai? This new video from Factory 5 shows us just a taste. Man, I wanna get over there so bad. Thanks to Tyler for sharing this!
Title: PathLessPedaled – Swift Industries
Seen on: TRACKO We interview Martina of Swift Industries, an independent maker of panniers in Seattle. She tells us about the bag making process. She also shares with us the conflicts she has with doing businesses in the current economy. pathlesspedaled.com
Title: Francis Roque for Zontrac
Seen on: zlogblog We recently added Francis Roque to our flow team. Here’s a chill edit that he made for his welcome.
Filmed by: Andy Ha, James Vanotti, Tommy Mao, Dawson Phan
Song: Pete Rock – The Best Secret
Title: Kagon Doyle in the good ol’ Pacific Northwest
Seen on: zlogblog
Title: Team Spider at Premium Rush group ride
Here is Chris Ryan from Team Spiderat the New York City Premium Rush Group ride.
Last night (8/22/12) was the red carpet premiere and the stars of the film were out in full force. Not to mention the stars of our local bike community, many of which are in the film like Kym Perfetto:
Who stars as one or the messengers in Wilee’s (Joesph Gordon-Levitt) crew.
Here is Squid (on the right) with actor Gordon-Levitt.
And although not in the movie, Time’s Up bike activist superstar Barbara Ross was at the premier which was co-hosted by Brendt Barbur and the Bicycle Film Festival.
Another Time’s Up volunteer Austin Horse, did a lot of the stunt riding for Gordon-Levitt. He was unable to attend due to travel but he gets a good mention in this recent NY Times article: