Despite the world financial crisis, banks seem to be doing alright here in NYC. Barclay’s is bringing a basketball stadium to downtown Brooklyn and is already announcing concert series, such as the Sounds of Reggae.
Meanwhile it looks like Citigroup is the $41 million sponsor of the upcoming bike sharing program in NYC that is set to put 10,000 rentable bikes on the street.
Here is an article from the NY Daily News. Citigroup sponsors New York bike-share program that launches this year.
By: By Pete Donohue
May 7, 2012
This summer, you can ride your Citi Bike around New York Citi.
Mayor Bloomberg named Citigroup on Monday as the corporate sponsor of the bike-share program the administration will initially launch in Manhattan and expand to Brooklyn in July.
Thousands of bicycles will be available to rent at hundreds of “docking stations” in what officials call the largest program of its kind in the country.
The sponsorship agreement allows the “Citi” brand to be displayed on the bicycles and pickup/dropoff locations. The bank company’s brand is familiar around town. For example, Citigroup paid $400 million for naming rights to the Mets’ ballpark — Citi Field — in Queens.
The announcement was made today and Streetsblog was on hand with Mayor Bloomberg, D.O.T. commissioner Janette Sadik-Kahn and Alta bike sharing CEO, Allison Cohen.
Here is an article: Citigroup to Sponsor NYC Bike-Share at $41 Million Over Five Years
by: Ben Fried and Noah Kazis
published: May 7th, 2012 photo caption: The line-up at today’s bike-share presser: Deputy Mayor Robert Steel, Alta Bikeshare CEO Alison Cohen, NYC DOT Commissioner Janette Sadik-Khan, Mayor Michael Bloomberg, MasterCard CEO Ajay Banga, and Citigroup CEO Vikram Pandit. Photo: Noah Kazis
The largest bike-share system in North America will be sponsored by one of the world’s largest financial institutions. At City Hall today, Mayor Michael Bloomberg announced a $41 million, five-year sponsorship arrangement with Citigroup that will fund most of the cost of implementing NYC’s bike-share network. The system will go by the name “Citi Bike,” and its distinctive blue bikes will be available in late July, with the full 10,000-bike, 600-station network in place by spring 2013.
MasterCard, putting in $6.5 million, will be the secondary sponsor. Its logo will appear on all the station kiosks, where bike-share users can sign up by swiping their credit cards. The sponsorship announcement clears up the last big unknown about how the system would be funded. After the initial capital investment in setting up the system, the city and operator Alta Bikeshare expect Citi Bike to turn an operational profit.
(photo by: Ben Fried)
It was also an occasion to see how much it pleased the chiefs of two large multi-national corporations to associate their brands with bike-share. “We could not do what we do” without New York City’s infrastructure, Citi CEO Vikram Pandit told the assembled reporters, calling bike-share “an innovative option, kind of like ZipCar,” but “better for the environment and it’s also good exercise.” Said MasterCard CEO Ajay Banga, ”The bike-share program is just another way to continue that ‘priceless’ New York feeling.”
“We re-thought everything two-wheeled, with simplicity in mind,” says Joey Ruiter of jruiter + studio, a Michigan-based design firm. “This is as stripped as you can get.”
Ruiter’s referring to their as-yet-unnammed inner city bike prototype, conceived of as a Spartan two-wheeler designed specifically for short-range urban travel and manufactured with the absolute bare minimum amount of materials.
Nick James, artist extraordinaire and designer of my knuckle tattoo logo, alerted me of this new gem in bicycle visibility.
A Brooklyn design firm who came of with this new innovation in bike light.
Wired Magazine, affectionatley titled it: “If Apple designed a bicycle light it would look like this.”
It has a light sensor and accelerometer to turn on and off automatically when riding in the dark.
It attaches to the seatpost with a machined aluminum ring with an option of torx security bolts to keep it from getting stolen.
Just a friendly reminder that today is the day – Three-time Amgen Tour of California champion and Olympic bronze medalist Levi Leipheimer will be answering viewer questions at 4:30 p.m. EST / 1:30 p.m. PST for a 30 minute LIVE webcast.
Tweet your questions through the Twitter hash tag #AskTeamCLIFBar, chat them directly into the webcast or post them directly to CLIF Bar’s Facebook page prior to or during the webcast.
Here’s how to attend:
Where: CLIF Bar’s Ustream page.
Twitter hashtag: #AskTeamCLIFBar
To watch: There’s no sign-up process to watch, the webcast is completely open to the public – Just click the link above to tune in. (If you have trouble viewing the video, hit the refresh button on the bottom right of the player.)
To chat: You can create an Ustream profile or log in via your Twitter account.
Bonus: If Levi picks your question, you’ll score a signed limited edition signed Levi poster from Cliff Bar.
The last bike show I went to in NYC was in 2003 when Montauk ride guru, Glen Goldstein was throwing them in the Armory on Lexington ave. He wanted to diversify the show from just being a bunch of brand name outfitters showing off their latest wears to something more social and embrace the outlaw NYC culture that was blossoming at the time. The last one he threw had a group ride (dare we say critical mass-don’t-ask-for permission style) mutant bikes and a DJ accompanied ride-your-bike-in-a-circle dance party, yes indoors. Glen was rewarded with his outreach by that one being the last show. They’re may have been other factors involved and definite room for improvement, but the thought to have bike show was a good idea and perhaps ahead of it’s time. It was definitely a reflection of where the biking community was at.
Now fast forward to the present and the bike show is back here in NYC. In fact we now have three of them including the Bike Expo and Grand Fondo May 20th…More about these other shows…soon. Seems like the bicycle is more mature, more accepted and definitely in fashion here in NYC. The first show, I attended last weekend, was in it’s second incarnation called the New Amsterdam bicycle show. This was put on by the advocacy group Transportation Alternatives and entertainment guide, Nypress.com and Dutch Airline company KLM, who actually embrace bicycle travel unlike the US. The New Am show had the same intentions of the past bike shows, to bring together bike organizations, culture, fashion and products under one banner, right around the kick-off to the bicycle riding season. Around 4,500 people attended the two day event which had food, a DJ, a ton of bicycle stuff, a fashion show and guest speakers. It was held in the one level event space, west of Soho called the Skylight Soho.
My first impressions was this was a good amalgamation of where the biking culture is today in NYC. Of course the corporate name brands were there as the back bone of the industry but there were a lot of custom ETSY, style new comers, leading the charge for making biking more stylish and more fashionable. Much like the movements in Brooklyn to make homemade chocolate, beer and pickles, etc., the bicycle world is also having this kind of renaissance with individual companies making everything from lock holders, to reflective clothing and especially different styles of bags. It was also nice to see some real stewards of the bicycle culture in attendance, people who really pioneered the scene, back before the green painted bike lanes and debates about “All these damn bikes.”
I attended the event with the wife and three year old who despite the short attention span, enjoyed seeing everything and getting free stuff…what’s a trade show without schwag…right?
Hey it’s Bike Month!
To find out what’s going on Transportation Alternatives, has set up a new web page which will list all the biking events for the year including this month (MAY) which is bike month.
Perhaps this is a good time to check the map and make sure your ride isn’t being categorized as “abandoned,” or if you have a local neglected bicycle in your neighborhood, add it to the map.
Here is more from the site:
What counts as an abandoned bike? That is determined by these criteria set by the DSNY:
is not rideable
appears to be crushed or unusable
parts are missing other than seat or front wheel
bicycle has a flat or missing tires
the handlebars or pedals are damaged, or existing forks, frames or rims are bent
75 percent or more of the bicycle is rusted
The bike must be locked to public property including: light poles, bus stop signs, parking meters, trees, tree pit railings and bike racks.
DSNY says they receive many calls about possible abandoned bikes, “but upon inspection by our field supervisor a large percentage of the bicycles don’t meet the criteria to be classified as derelict.”
ADD TO THE MAP
So if you spot an abandoned bike, snap a picture and send it to email@example.com. If the location feature on your phone or camera is enabled for photos, we can pinpoint the exact location right away. Otherwise, include information in your email about where the bike is and what else you know about it, and we’ll manually put it on the map.
1078 Fulton Street (Btwn Franklin Ave. & Classon Ave.) Brooklyn (guess that parts obvious)
Despite what the following description says on their website…they are open!
Got this on twitter yesterday:
Welcome to the hood!
From their website:
Bicycle Roots will be the largest woman-owned bike shop in New York City. We’re not open yet, but look for us in June 2012 at 1078 Fulton Street, between Franklin Avenue and Classon Avenue, in Brooklyn.
Here’s what you can expect to find at our beautiful store in Bed-Stuy:
- A huge selection of bikes for commuters and recreational riders
- Accessories for every aspect of city riding
- Friendly salespeople who actually listen to your needs
- Honest mechanics who can make your bike work better than ever before
Even though the shop isn’t open yet, we always love to hear from you. You can get in touch by email at firstname.lastname@example.org.
This site will soon host a full-featured website and online store. In the meantime, here are some other places on the internet where you can find our updates:
(photo by: Moscamaurer)
Yes the polar bears are pissed off about the loss of their natural habitat due to humanity’s pollution and climate change.
Their anger was expressed on Sunday with Time’s Up bicycle activists taking it to the streets in their annual Polar Bear Earth Day ride, which was canceled on Earth Day (4/23/12), due to rain…Irony?
Here is a brief recap and slideshow from the NY Times local East Village section:
Sunday’s Brrr-illiant Polar Bear Bike Ride
By: Tim Schreier
Published: April, 30th 2012
The reopening of First Park wasn’t the only thing washed out on Earth Day. The rain also put a damper on the Polar Bear Bike Ride, an annual fete organized by East Village-based organization Time’s Up. Lucky for us, it was rescheduled and took place yesterday in Union Square. The group has a knack for decorating bikes to send a message – as you can see from our slideshow it was on full display at the event, meant to encourage others to reduce their carbon footprint by cycling.