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November 2014
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Episode one: 718 cyclery helps Dhani Jones build a bicycle.

Former NFL linebacker Dhani Jones was quick to realize he needed a better performance mode of transportation for riding around NYC, so he traded in his clunker Porsche and headed over to Joe Nocella of 718 Cyclery in Gowanus, Brooklyn.

Here is the video:

Actually this is episode one of a seven [...]

718cyclery and Ice-T

Looks like Bicycle Habitat isn’t the only shop with celebrity status. Check out who stopped by 718 cyclery (254 3rd Ave, Gowanus, Brooklyn)

O.G. himself, Ice-T, shooting an episode of Law and Order, SVU.

Here is owner Joe Nocella’s attempt at capturing the scene:

Joe said Ice-T said his shop was the [...]

718 cyclery video-The Inverted Bike Shop

Lately I’ve been holding off on videos until Friday. I received this one made by Peter Crosby and just couldn’t wait. This is about one of my favorite bike shops in NYC, where you really become involved in the creation of your perfect ride. From the film maker:

Amongst the multitude of bike shops [...]

In bike shop news: REI & 718 Cyclery

Outdoor gear superstore REI is coming to Manhattan in the Puck building, 303 Lafayette St.

They’re scheduled to have their Grand Opening December 2nd. This is 35,000sq ft space will have a street level bike shop and all the necessary needs for the urban adventurer.

Here’s an article in DNA info about [...]

718cyclery has moved!!

718 cyclery has moved from it’s 7th Ave location in Park Slope to it’s new home in Gowanus at 254 3rd Avenue (at the corner of Union)

This Saturday, November 5th, there having a launch party. From their owner Joe Nocella:

Join the crew at 718 Cyclery for our 2nd launch party [...]

2 upcoming events from the Birdwheel

The Birdwheel presents:

-Saturday, July 16th–The Best Movie Night Ever!

Huckleberry Bar 588 Grand Avenue Brooklyn, NY info@nonavarnado.com

Showing the finest selections from New York City’s own Bike Shorts and Streetfilms along with some special additions from Portland’s Filmed By Bike festival and wildly talented lady filmmakers from all over the country. A [...]

Leader Frames at 718cyclery

(photo from Cyclonesia.com) Leader USA has been paving the way with track and road frames for a while now. Tight geometry made for urban street riding. Massan shown here ripping up the streets of San Francisco

Macaframa x Leader Ad from Dan Arel on Vimeo.

Their also in the freestyle fixed gear scene as [...]

Bike Classes, NYC

Looking for some bike repair and Maintenance classes?

Check out 718cyclery in Park Slope Brooklyn.

Class schedule here.

Also from the people who bring you the 5 boro bike tour, Bike New York offers bicycle education.

Check out their schedule here.

And don’t forget, Time’s Up, NYC’s only bike co-op, has free [...]

Another Movie Night

Taking a cue from Joe and his recent screening of Quicksilver at 718cyclery, comes another movie night in Brooklyn. I mean what better on cold winter nights then to be indoors watching great bike movies.

Friday February 4th, 2011 7pm 718cyclery and Shmaltz brewing company, present a screening of the Giro D’Italia 2010.

at [...]

718 Cyclery is hosting a movie night

February 1st, 7:00pm

Everyone’s favorite 80′s bike messenger movie…Quicksilver. At Park Slope’s newest bikes shop,

718 Cyclery 461 7th Ave. Brooklyn