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Episode one: 718 cyclery helps Dhani Jones build a bicycle.

Former NFL linebacker Dhani Jones was quick to realize he needed a better performance mode of transportation for riding around NYC, so he traded in his clunker Porsche and headed over to Joe Nocella of 718 Cyclery in Gowanus, Brooklyn.

Here is the video:

Actually this is episode one of a seven [...]

718cyclery and Ice-T

Looks like Bicycle Habitat isn’t the only shop with celebrity status. Check out who stopped by 718 cyclery (254 3rd Ave, Gowanus, Brooklyn)

O.G. himself, Ice-T, shooting an episode of Law and Order, SVU.

Here is owner Joe Nocella’s attempt at capturing the scene:

Joe said Ice-T said his shop was the [...]

Donate to Krys

Krys Blakemore is a great bike mechanic and an artist, working over at 718 cyclery. She was recently hit by a car and suffered a broken leg, making it impossible for her to work.

Her boss, shop owner Joe Nocella, is taking up a collection. Here is more info by Joe:

On [...]

718cyclery has moved!!

718 cyclery has moved from it’s 7th Ave location in Park Slope to it’s new home in Gowanus at 254 3rd Avenue (at the corner of Union)

This Saturday, November 5th, there having a launch party. From their owner Joe Nocella:

Join the crew at 718 Cyclery for our 2nd launch party [...]

718cyclery, F*cked in Park Slope

Bike shop owner Joe Nocella is interviewed in my favorite Park Slope Blog.

Profiles In Courage: Joe Nocella of 718 Cyclery Posted by: Allison |Friday, March 11, 2011 Gadzooks, Joe Nocella is a busy dude. An architect by day, custom bike shop owner after hours, little league and football coach, teacher at Pratt… I’m [...]

Bike Shop News Round Up

Here are some news bits from the local bike shops here in NYC:

Affinitycycles.com Will be hosting a pre-party for this year’s Monster Track: ************ Charlie McCorkell, owner of Bicycle Habitat, (which has a sweet new website btw) will be in Washington at the National Bike Summit which starts today. (March 8th)

Find [...]

718 Cyclery Grand Opening

My good friend Joe at 718 Cyclery is expanding his vision of collaborative bike building and opening a bike shop. Tomorrow is the grand opening of his store. Come by to 461 7th Ave. (between 16th St and Windsor Pl) in Park Slope Brooklyn and take a look.

Joe caters to commuting cyclists who [...]

718 Cyclery is opening a shop

Joe Nocella, of 718 Cyclery has this really cool concept about outfitting people with the perfect urban commuter. He calls it collaborative builds and it basically works like this: You pick out a frame, generally an old school ten speed or some gem either you find or he finds it, mostly on ebay or [...]